Quick tips for reaching your blog’s full potential
By David Williams Whether you’re just starting to tip your toe into the uncertain waters of social media or preparing to dive headfirst into the vast ocean of online applications, a blog is an...
View ArticleSecret is out: We want to blow your mind
By David Williams Every time a client inquires about a prospective project, we get our hopes up — way up — that we’ll have the chance to push the limits of creativity and come up with something truly...
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Skim (don’t read) these tips for writing for the web
By David Williams The chances are you won’t read the next sentence or two, especially if I make this a sentence so long that it extends several lines and forms a large text block (formerly called a...
View ArticleWisconsin Website Design (Part 3)
By Alan Hathaway It’s been a while since we had an update on our Wisconsin Website Design experiment. As noted in previous posts (“Wisconsin Website Design” on Feb. 14 and “Wisconsin Website Design...
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Red pen inspires fear and perfection
By Sara Hathaway I started back at BrownBoots in January armed with what I thought were some pretty strong writing skills. I had powered through countless papers in grad school and the numerous...
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Website evaluation: Content (Part 2)
Content is king, which kind of makes you a knight on a quest for the best, most effective words and imagery. Equip thyself with these tips and tools… By David Williams If content is king — and at...
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This teacher wouldn’t teach her students to read, and it saved their lives....
This teacher wouldn’t teach her students how to read, and it saved their lives. So why was she fired? Or: Why Clickbait Is Ruining the Internet By Jordan Bradford Clickbait, also known as linkbait, is...
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